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    Viction:ary: Hands On

New book celebrating interactive print design as an antidote to digital overkill

Posted by Rob Alderson,

Anyone with even a passing interest in graphic design will know that more and more studios are trying to create something people can interact with. Stultified and over-saturated by the mass of visual information with which the digital age bombards us, we are crying out to rediscover the joys of tactility (or so the received wisdom goes). And by maximising the hands-on potential of print, designers can reconnect us with these pleasures and at the same time help secure the future of this much-loved medium. It’s an interesting cultural current and the new Viction:ary publication entitled (appropriately enough) Hands On showcases means of “of establishing dynamic dialogues between print matters and individuals in real life” from the likes of Ariane Spanier, Bas Koopmans and Sagmeister Inc. Whether it’s inviting people to blow up a letter, solve a puzzle, erect a forest or play a sound this work is testament to the enduring power of real-time, real-life interaction. Take that computers! (I didn’t mean it, don’t crash…)

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Posted by Rob Alderson

Editor-in-Chief Rob oversees editorial across all three It’s Nice That platforms; online, print and events. He has a background in newspaper journalism and a particular interest in art, advertising and photography. He is the main host of the Studio Audience podcast.