Word has it that Dutch fabric manufacturer Vlisco is to Africa’s fashion landscape what Swedish schoolbags and high-waisted leggings currently are to London’s. The company has been producing and selling Indonesian-style batik cloth on an industrial scale since 1846, and their incredible jazzy prints and flamboyant colours have a resonating presence in central and west Africa, where originality takes precedent over following the latest fad.
In celebration of the enduring love affair between African women and the Dutch fabrics which bring a whole new meaning to the word colourful, photographer Koen Hauser teamed up with art director Maarten Spruyt to create a photo-series which pays homage the regal patterns sweeping the continent. Majestic and very beautiful, the resulting photographs are a testament to the brand’s strong visual aesthetic.
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