This weekend the Paralympics draws to a close and so brilliant has it been, so effortlessly has it filled the post-Olympics void left in our hearts and our TV schedules that there’s little doubt it stands out as the best ever.
Obviously this is down to the athletes and organisers first and foremost, but huge credit too must go to those who’ve portrayed the event in such a game-changing way. You’ll have seen Channel 4’s amazing Meet the Superhumans advert by now – heck if you’ve watched it as many times as me you’ll have had Public Enemy’s Harder Than You Think stuck in your head non-stop for the past few weeks.
But just released are these stunning photographs from The Wade Brothers (Lyndon and Lyndsey) who were commissioned for the campaign’s off-screen collateral. The duo describe their approach as beginning by “imagining a sense of place and sensation, and creating images and videos that tell a cohesive story whether for film or print.”
And we think you’ll agree that these photos are supercharged with atmosphere, portraying these incredible athletes as something more than sportsmen and women, in keeping with Channel 4’s exceptionally-crafted message. But there’s a quietness, a restraint to these images that complements the more in-your face TV spot, dovetailing with but not repeating its points.
Beautifully-composed, beautifully-shot and beautifully-communicative, these are the images which may well help change the way disability is viewed in this country, and there can be few higher accolades than that.
- My First: Colophon and Sophie Mayanne talk about the themes of their book, Twenty-Two
- Patrick Kyle uses analogue and digital techniques in these pared-back illustrations
- Audrey Weber’s eccentrically enlarged figurative illustrations
- Hanne Berkaak’s deeply moving and sensitive animation tackling self-harm
- The Smudge: Clay Hickson and Liana Jegers launch publication in reaction to US presidential result
- Set designer Gary Card on the importance of being a chameleon
- Grope Sans: a very rude typeface by Bompas & Parr
- Japanese graphic designer Ryu Mieno creates type-heavy works fizzing with energy
- The reductive and exacting work of graphic designer Laura Prim
- Why creative education for advertising is stuck in the dark ages
- Leipzig-based graphic designer Anja Kaiser takes us through her portfolio
- Nicolas Jaar releases Network, a book inspired by radio