This weekend the Paralympics draws to a close and so brilliant has it been, so effortlessly has it filled the post-Olympics void left in our hearts and our TV schedules that there’s little doubt it stands out as the best ever.
Obviously this is down to the athletes and organisers first and foremost, but huge credit too must go to those who’ve portrayed the event in such a game-changing way. You’ll have seen Channel 4’s amazing Meet the Superhumans advert by now – heck if you’ve watched it as many times as me you’ll have had Public Enemy’s Harder Than You Think stuck in your head non-stop for the past few weeks.
But just released are these stunning photographs from The Wade Brothers (Lyndon and Lyndsey) who were commissioned for the campaign’s off-screen collateral. The duo describe their approach as beginning by “imagining a sense of place and sensation, and creating images and videos that tell a cohesive story whether for film or print.”
And we think you’ll agree that these photos are supercharged with atmosphere, portraying these incredible athletes as something more than sportsmen and women, in keeping with Channel 4’s exceptionally-crafted message. But there’s a quietness, a restraint to these images that complements the more in-your face TV spot, dovetailing with but not repeating its points.
Beautifully-composed, beautifully-shot and beautifully-communicative, these are the images which may well help change the way disability is viewed in this country, and there can be few higher accolades than that.
- Michael DeForge’s mysterious, ominous illustrations
- Jesús Sotés folkish work draws darker themes into his commercial illustration
- Alex Blouin shoots petrolheads at Canada’s biggest car show
- Designer Cindy Kutikova on translating her ideas into a visual language
- “Graphic design of any and every printed matter”: introducing Arc studio
- Studio Output’s bumper bookshelf full of design and art inspiration
- The Sky Sports rebrand features bespoke type and refined logos across nine channels
- Rick and Morty’s Exquisite Corpse trailer features 22 animators including Simon Landrein and Bendik Kaltenborn
- Larry Hallegua captures sun worshippers on Pattaya Beach in Thailand
- Applicants to UK arts and design university courses declines by over 14,000 this year
- Michael Bierut designs new brand identity for the Poetry Foundation
- Design, Revolt, Rainbow: the pioneering work of graphic designer Willy Fleckhaus