Frankfurt's We Do graphic design studio can do, and very well indeed

Date
12 April 2016

Our trusty lead art director Jamie McIntyre made yet another fine discovery this week: Frankfurt’s We Do agency. Describing themselves as “visual explorers,” we feel they’re deserving of a better title that truly represents their superb and mature approach to graphic design, whether across posters, books or more wide-ranging, multidisciplinary projects.

Their trendy site boasts a wealth of brilliant projects, and one that particularly caught our eye was the branding for artists studio Ateleir Frankfurt. Taking a clean approach against a range of bright colours, the “A” and “F” glyphs expand or contract across the identity’s various applications, and provide a neat and adaptable solution for working with material that’s inherently highly visual.

“The new logo interferes with and overlays the image and information level. At the same time, it facilitates the gathering of diverse contents under one corporate identity,” says We Do. “The layout grid, changing typography and flexible logo application allow the customer to advertise various events and to stay aesthetically up-to-date without losing brand recognition.”

They say We Do, we say They Can, and boy can they do it well.

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We Do: Atelier Frankfurt

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We Do: Atelier Frankfurt

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Left

We Do: Bastard poster

Right

We Do: Tom Krol poster

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We Do: Tom Krol poster

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We Do: Atelier Frankfurt site

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Left

We Do: Full Emptiness

Right

We Do: Full Emptiness

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We Do: Full Emptiness

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About the Author

Emily Gosling

Emily joined It’s Nice That as Online Editor in the summer of 2014 after four years at Design Week. She is particularly interested in graphic design, branding and music. After working It's Nice That as both Online Editor and Deputy Editor, Emily left the company in 2016.

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