Why Not Associates is one of London’s foremost graphic design studios whose brilliance across branding, print, motion and environmental design has been proved time and time again. Celebrating a quarter of a century since its foundation, a show at the ggg gallery in Tokyo brings together their greatest hits, allowing visitors to immerse themselves in the studio’s many successes, in particular those which push the possibilities of typography in innovative and exciting ways.
The gallery hits the nail on the head when it says the Why Not world is “one that is daring and dynamic and less about achieving pre-planned harmony than turning even accident to advantage,” and as ever the studio is nicely modest about its work, calling the show We Never Had a Plan So Nothing Could Go Wrong.
As previous winners of the Grand Prix from the Tokyo Type Directors’ Club, Japan is an obvious place for such a wide-ranging show but I can’t help feel slightly miffed that we’re not able to enjoy their superb work here in their home city. Hopefully someone will rectify that, but in the meantime there’s a book out to accompany the exhibition which should tide us over.
Why Not Associates – We Never Had a Plan So Nothing Could Go Wrong runs until June 29.
- Creative director David Lane tells us about redesigning frieze and creating campaigns for Hermés and Ally Capellino
- Photographer Zuza Krajewska's fragile portraits of Polish young offenders
- Anibal Bley’s Risograph zine experiments with glitchy patterns and illustrations
- CG Watkins’ narratively driven photography conveys mystery and escapism
- Sharp Type creates punchy typeface inspired by Swiss designer Adrian Frutiger
- Illustrator Susa Monteiro’s lonely figures battle the elements
- Grope Sans: a very rude typeface by Bompas & Parr
- Japanese graphic designer Ryu Mieno creates type-heavy works fizzing with energy
- The reductive and exacting work of graphic designer Laura Prim
- Why creative education for advertising is stuck in the dark ages
- Leipzig-based graphic designer Anja Kaiser takes us through her portfolio
- Nicolas Jaar releases Network, a book inspired by radio