Why Not Associates is one of London’s foremost graphic design studios whose brilliance across branding, print, motion and environmental design has been proved time and time again. Celebrating a quarter of a century since its foundation, a show at the ggg gallery in Tokyo brings together their greatest hits, allowing visitors to immerse themselves in the studio’s many successes, in particular those which push the possibilities of typography in innovative and exciting ways.
The gallery hits the nail on the head when it says the Why Not world is “one that is daring and dynamic and less about achieving pre-planned harmony than turning even accident to advantage,” and as ever the studio is nicely modest about its work, calling the show We Never Had a Plan So Nothing Could Go Wrong.
As previous winners of the Grand Prix from the Tokyo Type Directors’ Club, Japan is an obvious place for such a wide-ranging show but I can’t help feel slightly miffed that we’re not able to enjoy their superb work here in their home city. Hopefully someone will rectify that, but in the meantime there’s a book out to accompany the exhibition which should tide us over.
Why Not Associates – We Never Had a Plan So Nothing Could Go Wrong runs until June 29.
- ManvsMachine on its hugely diverse campaign for Air Max Day
- A treasure trove of goodies, it’s Best of the Web!
- Donald Sanger illustrates a grotesque and humorous version of humanity
- Photographer Joshua Osborne takes a closer look at Havana’s male subcultures
- Friday Mixtape: Ghostpoet’s “drum worship mix” for all your percussive needs
- Yann Kebbi’s chaotic pencil drawings depict various forms of catastrophe
- BBC’s new typeface BBC Reith is designed to improve legibility on screen
- Life through the lens of enchanting photographer Vicki King
- The New York Times Magazine’s new cover is actually a painting
- Illustrator Ram Han’s Alice in Wonderland dreamscape
- Ikea uses ASMR technology in 25-minute, tingle inducing advert
- Designs of the Year 2017 shortlist includes Wolfgang Tillmans’ Remain campaign, the Refugee flag and Me & EU