Why Not Associates is one of London’s foremost graphic design studios whose brilliance across branding, print, motion and environmental design has been proved time and time again. Celebrating a quarter of a century since its foundation, a show at the ggg gallery in Tokyo brings together their greatest hits, allowing visitors to immerse themselves in the studio’s many successes, in particular those which push the possibilities of typography in innovative and exciting ways.
The gallery hits the nail on the head when it says the Why Not world is “one that is daring and dynamic and less about achieving pre-planned harmony than turning even accident to advantage,” and as ever the studio is nicely modest about its work, calling the show We Never Had a Plan So Nothing Could Go Wrong.
As previous winners of the Grand Prix from the Tokyo Type Directors’ Club, Japan is an obvious place for such a wide-ranging show but I can’t help feel slightly miffed that we’re not able to enjoy their superb work here in their home city. Hopefully someone will rectify that, but in the meantime there’s a book out to accompany the exhibition which should tide us over.
Why Not Associates – We Never Had a Plan So Nothing Could Go Wrong runs until June 29.
- Kyle Platts and Andy Baker's animation takes us on a kaleidoscopic trip through the park
- Casper Balslev shows ballerinas wielding AK-47s in his ad for the Royal Danish Theatre
- An unusual custom typeface and great layouts for new print mag Migrant
- Bold, minimal-leaning graphic design from hot new studio Vrints-Kolsteren
- Daniel Savage’s monochrome animation plays with geometry and space
- Waverly Labs launches an earpiece that translates languages in real time
- Anna Ginsburg explores sex and female orgasms in this hilarious animation (NSFW)
- Arne Svenson’s portraits of his New York neighbours taken through apartment windows
- Milton Glaser: we talk drawing, ethics, Shakespeare and Trump with the graphic design legend
- The Co-op returns to its old “clover leaf” logo from the 1960s
- Strange posters and superb typography from Venetian studio Tankboys
- Should designers specialise early, or have a “portfolio career”?