Why Not Associates is one of London’s foremost graphic design studios whose brilliance across branding, print, motion and environmental design has been proved time and time again. Celebrating a quarter of a century since its foundation, a show at the ggg gallery in Tokyo brings together their greatest hits, allowing visitors to immerse themselves in the studio’s many successes, in particular those which push the possibilities of typography in innovative and exciting ways.
The gallery hits the nail on the head when it says the Why Not world is “one that is daring and dynamic and less about achieving pre-planned harmony than turning even accident to advantage,” and as ever the studio is nicely modest about its work, calling the show We Never Had a Plan So Nothing Could Go Wrong.
As previous winners of the Grand Prix from the Tokyo Type Directors’ Club, Japan is an obvious place for such a wide-ranging show but I can’t help feel slightly miffed that we’re not able to enjoy their superb work here in their home city. Hopefully someone will rectify that, but in the meantime there’s a book out to accompany the exhibition which should tide us over.
Why Not Associates – We Never Had a Plan So Nothing Could Go Wrong runs until June 29.
- Submit Saturdays: So you’ve built your website, what’s next?
- Kalen Hollomon's collages mix sex with fortune cookies
- Best of the web: a whole host of internet goodies
- Mould Map's latest issue is brought to life as an exhibition
- Photographer Toru Akai uncovers the Invisible Machinery that defines modern life
- Kuti Kuti, the comic association looking to educate and inspire
- “Nymphomaniac” photographer Casper Sejersen's explosive images
- Anja Wicki's sarcastically sweet comic illustrations
- Logo Pizza is selling 50 ready-made logos that increase in price with each one sold
- London Design Festival: where to go and what to see
- Caitlyn Murphy's paintings elevate the charm of everyday life
- Sean Lotman’s serenely psychedelic photographs of Japan