HTML5 is all the rage at the moment, but this new game designed by Wieden+Kennedy for Honda Civic’s Follow Happy campaign is one of the most interesting ways we have seen it harnessed for a brand. Reminiscent of the same company’s hugely successful cog campaign of 2003, this time in The Experiment we are participants rather than mere spectators, set a series of challenges to create our own chain reactions with simple yet satisfying results. There’s also a nice set of promo vides with gnomic but intriguing clips inviting us to “Follow Happy” – the philosophy which underpins Honda’s design strategy.
This article was produced in partnership with Unruly Media
- Kevin Umaña’s abstract paintings portray a musical symphony
- The delicately ornate, but very cheeky sculptures of Liv and Dom
- Nike pattern designer Jeremy Pettis' psychedelic illustration side project
- Illustrator Charlotte Ager’s evocative and multilayered drawings
- Meet London-based illustrator, animator and curator Joey Yu
- Best of the Web, your antidote to Friday the 13th!
- Wolff Olins and zigbee launch the “first open-source brand for the Internet of Things”
- Too Fast To Think: why switching off unlocks creativity
- Graphic Design Festival Paris reveals 19 sport-inspired posters by Hort, Julia, Spassky Fischer and more
- FKA twigs teams up with 17 year old photographer David Uzochukwu for new Nike campaign
- Special Projects on why, sometimes, design is best kept simple
- Brian Finke captures the glitz and glamour of the Ms. Senior America beauty pageant