• Exp1
  • Expo2
  • Expo3

Wieden+Kennedy: Honda Civic Follow Happy

Posted by Rob Alderson,

HTML5 is all the rage at the moment, but this new game designed by Wieden+Kennedy for Honda Civic’s Follow Happy campaign is one of the most interesting ways we have seen it harnessed for a brand. Reminiscent of the same company’s hugely successful cog campaign of 2003, this time in The Experiment we are participants rather than mere spectators, set a series of challenges to create our own chain reactions with simple yet satisfying results. There’s also a nice set of promo vides with gnomic but intriguing clips inviting us to “Follow Happy” – the philosophy which underpins Honda’s design strategy.

This article was produced in partnership with Unruly Media


Posted by Rob Alderson

Editor-in-Chief Rob oversees editorial across all three It’s Nice That platforms; online, print and events. He has a background in newspaper journalism and a particular interest in art, advertising and photography. He is the main host of the Studio Audience podcast.