Music Video: The End of the World? Or just Young Galaxy's new video?

Posted by Alex Bec,

I’d imagine director Ivan Grbovic believes in doing things well, or just not at all. His latest video for Young Galaxy is a painstakingly created slow-mo CGI romp through the end of the world, set to the band’s dulcet tones. Now I’m as much of a fan of the tongue-in-cheek, lo-fi, low-budget music video as the next man, but when belters like this come along it reminds me how apt a full-on cinematic journey can be for the right piece of music. Hats tipped Ivan.

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    Ivan Grbovic: Young Galaxy – New Summer (still)

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    Ivan Grbovic: Young Galaxy – New Summer (still)

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    Ivan Grbovic: Young Galaxy – New Summer (still)

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    Ivan Grbovic: Young Galaxy – New Summer (still)

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Posted by Alex Bec

Alex is one of the directors of It’s Nice That who now oversees our sister creative agency INT Works. For several years he oversaw the Monday Morning Music Video feature until it came to an end in 2014.