Clothing brand Yutaka get collaborative in their ongoing project

Date
11 April 2012

Collaboration. A fine word for the creative community to adopt and nuture – it’s as though it was made for them to tuck nicely above their ears alongside their trusty pencil. A recent example of this comes from clothing label Yutaka Tajima, based in Sheffield, who have invited a whole host of illustrators, designers, artists and photographer to reinterpret their simple, geometric Y – an integral part of the brand.

The Yutaka Y Project takes the form of printed t-shirts, as well as a new publication featuring the designs called Y1. In addition the brand has also announced a call for submissions from both professionals and amateurs to send in their interpretations. If selected, the artist will receive a share of profit from each of their t-shirt design sales and will also be archived in the Yutaka Y Book series. So get creative and become a part of that collaborative tree.

Above

Yutaka Y Project: senormeaker

Above

Yutaka Y Project: Guy Hulse

Above

Yutaka Y Project: Oscar Diaz

Above

Yutaka Y Project: Begin

Above

Yutaka Y Project: Byggstudio

Share Article

About the Author

Rebecca Fulleylove

Rebecca Fulleylove is a freelance writer and editor specialising in art, design and culture. She is also senior writer at Creative Review, having previously worked at Elephant, Google Arts & Culture, and It’s Nice That.

It's Nice That Newsletters

Fancy a bit of It's Nice That in your inbox? Sign up to our newsletters and we'll keep you in the loop with everything good going on in the creative world.