Words Words Words

It’s Nice That is honoured to be taking over four (count them!) of the windows at Selfridges in central London for the next few weeks. In the showpiece window we have installed a huge wooden roller-rcoaster with 30,000 unique fortunes for the year ahead running around it – our tribute to the sheer ruddy wonder of the English language. And with three of our favourite creatives giving their own representation of the word "words"in three other windows, it’s safe to say this is a project which has got us buzzing.

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Words Words Words: An Introduction

Find out about the windows project and why we decided to unleash the Word-a-Coaster on the world with a first-hand account from It’s Nice That director Alex Bec. What have we done, and how?

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It's Nice That's Words Words Words Talk Series

It’s Nice That is hosting four nights of talks at Selfridges to coincide with the celebration of all things wordy. You can read about what we’ve got planned here

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Words Words Words @ Selfridges

Find out more about the Selfridges Words Words Words project, the full events line-up and the amazing transformation of the Ultralounge space into a bibliophile’s dream. read all about it here.

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The Word-a-Coaster - The Video

if you haven’t been able to make it down to see our Word-a-Caoster up close and personal, then watch this video and interview with It’s Nice That director Alex Bec to find out exactly what we’ve been up to…

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An interview with Stewdio

When it came to turning our Word-a-Coaster plans into reality, we knew just the man to help us source, typeset and print 30,000 fortunes, Stewart Smith of Stewdio. Here he tells us how, and which one is his favourite…