Celine redesigns logo in homage to its 1960s modernist design

French fashion house Celine has revealed a newly designed logo inspired from the brand’s logo design during the 1960s, using modernist typography from the 1930s. The logo redesign is one of the first major changes for the brand since Hedi Slimane joined as artistic, creative and image director in January.

Unveiling the logo change on its Instagram – in turn deleting all previous Instagram posts – Celine has also dropped the accented “E” from its design, to “enable a simplified and more balanced proportion, evoking the Celine collections of the 1960s,” explains the brand. The 1960s logo also included Paris in its title and will therefore be used on clothing and packaging, but will not be included in the logo for campaigns.

While the new logo still uses a bold, capitalised sans-serif typeface, the spacing between each letterform has been tightened or, as Celine describes, “balanced".

Hedi Slimane was previously creative director at Dior Homme before joining Yves Saint Laurent in the same position in 2016. While there, the director also similarly rebranded the fashion house to Saint Laurent, rather than its original Yves Saint Laurent.

THE NEW LOGO HAS BEEN DIRECTLY INSPIRED BY THE ORIGINAL, HISTORICAL, VERSION THAT EXISTED IN THE 1960’S.⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀ THE MODERNIST TYPOGRAPHY USED DATES FROM THE 1930’S. ⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀ THE ACCENT ON THE “E” HAS BEEN REMOVED TO ENABLE A SIMPLIFIED AND MORE BALANCED PROPORTION, EVOKING THE CELINE COLLECTIONS OF THE 1960’S WHERE THE ACCENT WASN’T USED OFTEN. ⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀ THE SPACING BETWEEN THE LETTERS HAS BEEN BALANCED OUT AND THE LETTERS HAVE BEEN BROUGHT CLOSER TOGETHER. ⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀ THE 1960’S VERSION OF THE LOGO INCLUDING THE WORD “PARIS”, WILL BE REINSTATED WITHIN THE CLOTHING AND ON PACKAGING, HOWEVER “PARIS" WILL NOT APPEAR BENEATH THE LOGO ON CAMPAIGNS. ⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀ #CELINEBYHEDISLIMANE

A post shared by CELINE (@celine) on Sep 2, 2018 at 1:16pm PDT