Studio Swine’s installation for Cos emits bubbles you can catch with burst-resistant gloves

Date
6 April 2017

Studio Swine has created an installation for retailer Cos at Milan Furniture Fair called New Spring, which emits bubbles you can catch when wearing special gloves. The design takes the form of a six-metre-high, minimalist, white tree, intended to be reminiscent of a cherry blossom tree, with curved branches that visitors can walk around underneath.

White translucent bubbles, or “blossoms”, are released intermittently from the branches, that burst and release a white mist on contact with skin, but remain in tact when met with textured fabrics. The London-based design duo, comprising Alexander Groves and Azusa Murakami, aimed to create “a communal experience” also drawing visual inspiration from Italian fountains, Murano chandeliers and the blossom scene in Akira Kurosawa’s film Seven Samurai.

New Spring is installed at decommissioned former theatre Cinema Arti in central Milan until 9 April.

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Studio Swine x Cos: New Spring

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Studio Swine x Cos: New Spring

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Studio Swine x Cos: New Spring

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Studio Swine x Cos: New Spring

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Studio Swine x Cos: New Spring

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Studio Swine x Cos: New Spring

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Studio Swine x Cos: New Spring

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Studio Swine x Cos: New Spring
Photo: Mark Cocksedge

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Studio Swine x Cos: New Spring
Photo: Mark Cocksedge

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Jenny Brewer

Jenny oversees our editorial output across work, news and features. She was previously It’s Nice That's news editor. Get in touch with any big creative stories, tips, pitches, news and opinions, or questions about all things editorial.

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