The Creative Circle, the oldest advertising awards body in the UK, has launched a charitable foundation offering a free full-time school. Aiming to address the lack of diversity in the advertising industry, the school will train 20 students a year ready for a career in creative departments. According to statistics published by the Creative Circle, Britain’s creative agencies currently only have 9.9% BAME employees.
No academic qualifications are required, just “an ability to demonstrate they can answer creative problems with creative solutions”, The course will relieve students of “the pressure of affording expensive advertising courses” and plans to also financially assist a number of students from outside London to live in the city while studying.
The foundation will be funded by Creative Circle membership fees, award entries and profits from this year’s awards ceremony. It is also inviting sponsorship from members of the industry.
“For years now, everybody in advertising has been talking about the need to address our ongoing diversity issues, but there have been very few, if any, attempts to actively do something about it,” says Jeremy Green, CEO of The Creative Circle. “It’s time for Britain’s advertising community to put their money where their mouth is and support the emerging youngsters from around the country who need our help.”
The foundation will begin in September 2017.
- "The field is stretching itself bigger and bigger" - Jurgen Bey on design education and infinite possibility
- Peter Judson messes with depth perception in new personal project, Infection
- Friday Mixtape: Robbie Simon's mix for a party at 9am, with no end in sight
- Jack Davison captures the “progress of time” for Noon magazine
- Kyung Me’s detailed series tells the tale of a cat struggling with identity
- Dressed in Black: the resolute book covers of the Spektrum series
- Fashion photographer Miles Aldridge shoots the cast of Game of Thrones for Time Magazine
- The Netherlands’ royal crest changes gender for national women’s football team kit by Nike
- Peek inside erotic magazine Odiseo’s very NSFW tenth issue
- Rick and Morty’s Exquisite Corpse trailer features 22 animators including Simon Landrein and Bendik Kaltenborn
- Design director, Gail Bichler, on The New York Times Magazine typography exhibition
- Mark Shaw captures the glamour of haute couture runways from the 1950s