Disney redefines princesses with help from Aries Moross, Rose Blake and Kate Forrester

Date
12 October 2016

Disney has worked with parents, illustrators and research experts “in an effort to encourage young girls to follow their dreams”, redefining the attributes every modern day princess should adopt.

In speaking to 5,000 parents about what attributes they would want their daughters to possess, Disney has developed The Princess Principles, ten points that include caring for others, loyalty, honesty, trust and to ultimately try your best. As a result of its research it is “clear that being a ‘princess’ is not just about titles or tiaras or marrying a prince, but about emulating Cinderella’s courage, Merida’s heroism and Snow White’s generosity.”

The final principles are realised visually through typographic based posters by three of the UK’s leading illustrators, Aries Moross, Rose Blake and Kate Forrester. The series of posters are available for free via Disney in-store and online. On working on the brief Aries Moross explains, “Disney is as much a part of my life now as it was when I was little so the chance to collaborate with them is a dream come true. It has been really fun to bring to life the principles, and I hope that it will be enjoyed by big and little people on the walls of wherever they call home.”

Above

Disney: The Princess Principles

Above

Disney: The Princess Principles

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About the Author

Lucy Bourton

Lucy (she/her) is the senior editor at Insights, a research-driven department with It's Nice That. Get in contact with her for potential Insights collaborations or to discuss Insights' fortnightly column, POV. Lucy has been a part of the team at It's Nice That since 2016, first joining as a staff writer after graduating from Chelsea College of Art with a degree in Graphic Design Communication.

lb@itsnicethat.com

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