Dominic Wilcox and his bonkers invention for Kellogg’s appear on The Late Show

Date
1 October 2015

British designer Dominic Wilcox has taken his strange breakfast inventions for Kellogg’s all the way to the USA to appear on The Late Show with Stephen Colbert. We see Stephen trying out the Crane Head Cereal-Serving Device – a small crane worn on the head to scoop up cereal and deposit it in a bowl, with an attached “milk squirter.” Stephen appears to be enjoying the experience, declaring: “not only is this practical but it’s a hell of a diet plan.”

Share Article

About the Author

Emily Gosling

Emily joined It’s Nice That as Online Editor in the summer of 2014 after four years at Design Week. She is particularly interested in graphic design, branding and music. After working It's Nice That as both Online Editor and Deputy Editor, Emily left the company in 2016.

It's Nice That Newsletters

Fancy a bit of It's Nice That in your inbox? Sign up to our newsletters and we'll keep you in the loop with everything good going on in the creative world.