To mark the launch of Bose’s Get Closer campaign, Grey London has created a new 60 second film that shows dancer Maëva Berthelot move through the deserted streets of London. Dancing through locations that range from Piccadilly Circus, Regent Street and on an eerily quiet Underground carriage, the film provides a view of the capital that is familiar yet somehow disconcerting. Maëva dances to a track called Alchemy by TALA and the routine was developed with renowned choreographer Simeon Qsyea.
“We never quite believed we would actually be able to lock down central London in such heavily populated and high security areas. We used a helicopter for the ariel shots, which had understandably strict airspace rules. We held back traffic and people for a few minutes each take. This wasn’t easy to produce,” says Dominic Goldman, Executive Creative Director, Grey London. “Most of this was captured in camera with minimal clean up in post. All shot beautifully on film in a variety of locations as our hero moved through the city from the gritty emptiness of East London to the heart of W1, all captured through the lens of legendary DoP Mattias Rudh and directed by the magical Jaron Albertin.”
The spot accompanies a global campaign for Bose’s QuietComfort 35 wireless headphones and SoundTouch wireless speakers. A second film, shot in Iceland’s Harpa concert hall featuring OneRepublic, can be viewed here.
- Brian Blomerth illustrates a “trippers guide” to the iPhone 64
- Alex de Mora on shooting Vice parties and famous footballers
- Natacha Paschal’s “deformed” interpretations of mag covers and fashion ads
- Leipzig graphic design studio Lamm & Kirch on their shared ethos
- Photographer Adrian Samson plays with space and perspective in this series of “still lifes”
- Photographer Sophie Green captures pagans at Stonehenge's summer solstice
- “Evolve or die”: Bloomberg Businessweek creative director Rob Vargas on the magazine’s redesign
- Southbank Centre visual identity redesigned by North, to be a “confident masthead” for the institution
- Photographer Khadija Saye has died in the Grenfell Tower fire, her family confirm
- The Buzzfeed redesign: UK art director Tim Lane talks us through his seven-month overhaul
- Alex Norris’ hilarious three-panelled webcomics are universally appealing
- Fresh Yale grad Franci Virgili applies an academic approach to graphic design