Artists' films put to mainstream cinema crowds in "guerilla" approach to programming
A programme that puts artists’ films in front of mainstream cinema audiences has launched. The Artists Cinema programme, facilitated by The Independent Cinema Office (ICO) and Lux, and funded by Arts Council England, aims to bring new audiences to artists’ films by screening shorts before mainstream films at cinemas across the UK through a “guerrilla-style distribution approach.”
Previous programmes took place in 2006 and 2010, and for the 2016 edition five artists have been commissioned: Corin Sworn, UK; Margaret Salmon, USA; Gabriel Abrantes, USA/Portugal; Naeem Mohaiemen, Bangladesh and Dora García, Spain. The films cover a broad range of styles and subject matter, from a meditative reworking of the dawn chorus in Margaret’s Bird to a charming insight into Brancusi’s Princess X sculpture from Gabriel.
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Emily joined It’s Nice That as Online Editor in the summer of 2014 after four years at Design Week. She is particularly interested in graphic design, branding and music. After working It's Nice That as both Online Editor and Deputy Editor, Emily left the company in 2016.