Jo Ratcliffe and Another Magazine make animation launching a new Chanel bag

Date
7 April 2017
Above

Chanel X Jo Ratcliffe X Another magazine

Artist Jo Ratcliffe has teamed up with Another magazine to make an animation which celebrates the launch of a new quilted Chanel handbag named “Gabrielle” after the fashion house’s founder.

The cell animation is made up of 1,457 Indian ink drawings in red and black. It forms one longer animation and three shorter clips, all soundtracked by music from violinist Ysanne Spevack.

The first clip shows a Chanel nail varnish transforming into a female hand before morphing into a curvy figure dressed in a Chanel bikini carrying a Gabrielle handbag. The second animation shows lines snaking into a red Chanel lipstick which then becomes a female profile. The last animation shows a grid background becoming a woman with “Gabrielle” written in red across her chest.

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Bryony Stone

Bryony joined It's Nice That as Deputy Editor in August 2016, following roles at Mother, Secret Cinema, LAW, Rollacoaster and Wonderland. She later became Acting Editor at It's Nice That, before leaving in late 2018.

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