Kendrick Lamar’s infamous Damn. album artwork turned into a sculpture and snapchat filter

Date
14 July 2017

Following the digital release of Kendrick Lamar’s album Damn., which has already gone platinum, the artist today (14 July 2017) releases his album on vinyl. To coincide with the release Kendrick has partnered with independent record shop Rough Trade East and and live music venue Juju’s bar and stage, for a UK exclusive installation and snapchat filter.

The design of Damn., sparked surprise with fans and the graphic design community earlier this year for its use of a default typeface, a much simpler approach to his earlier cover art for To Pimp A Butterfly, despite being made by the same designer Vlad Sepetov. The infamous type design has been transformed into a 10ft 3D sculpture which will sit outside Juju’s bar, with a smaller 5ft installation inside Rough Trade.

The area of Truman Brewery will include more Damn. artwork including a 10ft banner, vinyl stickers and readograph lettering outside the store. A snapchat filter, placing the album’s title in situ is also available to use in the surrounding area.

Above

Kendrick Lamar: Damn Snapchat filter

Above

Kendrick Lamar: Damn Sculpture

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About the Author

Lucy Bourton

Lucy (she/her) is the senior editor at Insights, a research-driven department with It's Nice That. Get in contact with her for potential Insights collaborations or to discuss Insights' fortnightly column, POV. Lucy has been a part of the team at It's Nice That since 2016, first joining as a staff writer after graduating from Chelsea College of Art with a degree in Graphic Design Communication.

lb@itsnicethat.com

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