O Street creates adaptable brand refresh for Last.fm inspired by sound waves

Date
15 February 2017

Graphic design studio O Street has completed a brand refresh for online music platform Last.fm, using a visual system inspired by sound waves. The studio previously developed a bespoke typeface for the brand, and has now created a graphic template for its eclectic bank of imagery.

As the platform features a broad range of artists, the imagery on the site is hugely varied. O Street was therefore asked to develop an image treatment that tied it all together, without losing the individuality of the musicians’ artworks.

The result is a template system for a pattern of stylised lines, based on the graphic representation of sound waves, which can be applied to any image. The template is adaptable, to be customised on a sliding scale by the brand. “They can keep it quiet and muted, or boost the volume all the way to 11,” says O Street.

“Last.fm is all about data and music,” the studio says. “Using this aspect as a starting point enabled us to create a distinct aesthetic that really brings the images into the digital data sphere.”

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O Street: Last.fm

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O Street: Last.fm

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O Street: Last.fm

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O Street: Last.fm

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O Street: Last.fm

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O Street: Last.fm

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O Street: Last.fm

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Jenny Brewer

Jenny oversees our editorial output across work, news and features. She was previously It’s Nice That's news editor. Get in touch with any big creative stories, tips, pitches, news and opinions, or questions about all things editorial.

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