The tenth edition of London Fashion Week Men’s (LFWM) has opened with the announcement that a host of labels, including Christopher Raeburn, Vivienne Westwood, Belstaff, Nigel Cabourn and YMC will combine their men’s and women’s lines. Part of a movement in fashion towards unisex, undefined design, the brands will show merged collections during the four days of fashion shows.
Vivienne Westwood will present its AW17/18 ready-to-wear line, which combines its Red Label and Man Label lines into a simplified single brand. In doing so it aims to reduce the company “to its essentials”, it said in a statement, encouraging consumers to “buy less, choose well, make it last,” with Vivienne and her business partner and husband Andreas Kronthaler heading the design teams. The brand also announced late last year that it will not put on a womenswear show at September’s SS17 LFW show.
Sadiq Khan opened LFWM announcing that “fashion is the largest employer of all our creative industries, supporting almost 800,000 jobs and worth an astonishing £28 billion to the UK economy”.
A statement from LFWM says that the men’s clothing market grew by 4.1% in 2015 to reach £14.1bn, compared with the 3.7% growth in womenswear.
Among the events taking place is the British Fashion Council’s Newgen initiative, showcasing emerging designers such as Alex Mullins, Craig Green, Cottweiler, Liam Hodges and Wales Bonner.
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