Tate hosts Margot Bowman digital stamp project exploring cultural identity
Tate is hosting an interactive project by artist Margot Bowman that explores cultural identity and allows people to create a digital stamp based on their individual culture.
Identify is online software made by Margot and developer Edvin Candon, which participants can use to create their own cultural symbol, based on a series of questions aimed at analysing and visually representing their unique “geographical, spiritual and personal triggers”.
“In a world where people have the freedom to self-identify,” Margot explains, “old top-down systems of cultural representation – a stamp with an old woman’s face on it, or a coin that features a plant you’ve never seen – are out of touch and alienating.” This project aims to use technology to “celebrate the hybrid cultural identities our generation holds”.
The digital tool invites users to answer questions such as “how many places do you call home?” and “what time of day is most important in your culture?” The different answers add various graphic details to the stamp and build up an image unique to the user.
Margot will be in residence at Tate Modern Switch House today and Saturday 19 November, as part of its Future Media series. She will also be holding a live workshop today at 12pm – 2pm exploring the ideas of the project with 15 – 25 year-olds.
Take part in the Identify project and create your own digital stamp online here.
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