Photographer Martin Parr has created a series of idents for BBC One, showing short films of British hobbyists, such as dancers in a Zumba class and open water swimmers. The BBC says the portraits are based around the theme of “oneness” and feature “different groups of people coming together across the UK, united by their shared passions and interests”.
So far the BBC has released three idents, also including a wheelchair rugby team, with the first released on New Year’s Day. Some “have yet to be filmed” the BBC reports. They replace the decade-old, circle-themed idents which featured cyclists, kite flyers and CG hippos, and caused controversy for their £1.2m cost.
Martin Parr, known for his canny photographs depicting modern British culture, says: “To have the chance to film these diverse groups of people, but sharing the same interests or roles all over the United Kingdom, is a real privilege.”
Charlotte Moore, director of BBC content, says she wants BBC One to “continue to evolve creatively and so it’s important that the channel idents continue to move with the times”.
“What better way to demonstrate this than by commissioning Martin Parr, one of the most celebrated documentary photographers of our time, to create idents from a series of portraits that reflect and represent the rich diversity of communities living in the UK today? Renowned for finding the extraordinary in the ordinary, I hope that the series of images Parr captures across the year will document everyday Britain in all its glory and serve as a fascinating and lasting record of 2017."
Read our interview with Martin as he reflects on his highs and lows of 2016 in Review of the Year.
- Back once again, it's Best of the Web!
- Photographers Kelia Anne MacCluskey and Luca Venter explore the limits of reality
- Gabriella Boyd’s paintings capture fleeting moments of intimacy
- Friday Mixtape: Because Music's Jane Third creates a lo-fi electronic mix
- Magic Party Place: CJ Clarke photographs Basildon, Essex over ten years
- Diane Fox distorts the “illusion of the diorama” with beguiling images of museum exhibits
- Photographer Trent Davis Bailey documents rural American community The North Fork
- Mr Bingo’s Valentine’s cards for single people
- Leipzig-based graphic designer Anja Kaiser takes us through her portfolio
- Why creative education for advertising is stuck in the dark ages
- Japanese graphic designer Ryu Mieno creates type-heavy works fizzing with energy
- Graphic artist Patrick Thomas’ found poster collages