Maximo Park releases new video and exclusive behind the scenes imagery

Date
27 March 2017

Newcastle alt-pop band Maximo Park have released a new video for their single, Get High (No, I Don’t).

The video is by directorial duo James & James and stars artistic director of Southpaw Dance Company, Robby Graham. “The idea for Get High (No, I Don’t) had been bubbling under the surface for a while,” says the duo. “We’d talked a bunch about theatrical lighting and some kind of dogma style set shoot for a while, too.”

The video sees Robby repeatedly perform a dance that plays out a day-to-day routine, gradually getting more aggravated, before he can fall back into bed again. “When this track landed the rest of the creative quickly clicked. It took about 30 minutes from hearing Get High to having worked up the simple creative of a person rebelling against the structures of society – all choreographed.” James & James has also shared a collection of behind the scenes photographs of the video shoot with It’s Nice That.

The video follows Maximo Park’s previous single, Risk to Existwhere all proceeds from the sale were donated to Migrant Offshore Aid Station. Their politically charged album of the same name will be released 21 April.

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Luisa Ribeiro Soares: Maximo Park, Get High (No, I Don’t)

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Luisa Ribeiro Soares: Maximo Park, Get High (No, I Don’t)

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Luisa Ribeiro Soares: Maximo Park, Get High (No, I Don’t)

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Luisa Ribeiro Soares: Maximo Park, Get High (No, I Don’t)

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James & James: Maximo Park, Get High (No, I Don’t)

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James & James: Maximo Park, Get High (No, I Don’t)

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James & James: Maximo Park, Get High (No, I Don’t)

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James & James: Maximo Park, Get High (No, I Don’t)

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About the Author

Lucy Bourton

Lucy (she/her) is the senior editor at Insights, a research-driven department with It's Nice That. Get in contact with her for potential Insights collaborations or to discuss Insights' fortnightly column, POV. Lucy has been a part of the team at It's Nice That since 2016, first joining as a staff writer after graduating from Chelsea College of Art with a degree in Graphic Design Communication.

lb@itsnicethat.com

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