New series of Apple Watch adverts showcase its functionality

A new series of Apple Watch adverts has been released, which see the watch being used in various situations. Showcasing its sat nav, Apple Pay function, texting capabilities and more, the ad spots see a return to the classic Apple advert, where the action and product demos play out within colourful backdrops. A couple dancing, a guy singing to his girl and a family laden with balloons and ice cream all feature in the slightly cheesy but effective ads. These spots are a push towards showing the Apple Watch as an ordinary watch with amazing extras as opposed to a luxury, fashion item.