FACT Liverpool unveils a new visual identity by Praline

London-based creative design agency Praline has designed a new visual identity for Fact Liverpool, which includes a new brand strategy and tone of voice. The identity features a logotype that “expands and adapts to make space for visual content, emphasising Fact’s role as a place where people, art and technology meet,” along with a new colour palette. A redesigned website will be launched in the coming months.

The identity was born from a brief, which itself emerged from a workshop with Fact staff and stakeholders, and looked to “reinvent” and “challenge” the organisation which supports and exhibits film, art and new media.

“Fact is a fantastic institution with an incredible heritage,” Praline founder David Tanguy says. “[It] is at the forefront of innovation and openness; we had to celebrate this in the new visual identity."

“We now have a dynamic, fresh and contemporary identity for Fact that can communicate our vision and ambitions for the future”, Ana Botella, head of programme at Fact Liverpool added. “We loved the concept of a frame, of a window into Fact, but also a window out onto the world. What our work with Praline has created is not just a hugely attractive visual brand but also a new way of communicating who Fact is and our values for excellence, engagement and collaboration.”