Twerking dogs in Saatchi & Saatchi’s ad for new luxury dog brand Hindquarters

Date
30 March 2016

Saatchi & Saatchi has launched an advert for new dog product brand Hindquarters, starring a series of hounds “twerking” provocatively. The agency has teamed up with Basement Jaxx offshoot, Geranimo & Mikey, to provide music for the ad with a specially created track called Walk the Dog

Directed by Tom Beard, the spot “takes a pop promo style approach to capitalise on the popularity of music genre videos consumed online,” says Saatch & Saatchi. Hindquarters provides high-end handcrafted products like luxury dog beds, dog collars, leads and bowls and the ad aims to build awareness of the brand with a playful touch.

Above

Saatchi & Saatchi: Hindquarters (still)

Above

Saatchi & Saatchi: Hindquarters (still)

Above

Saatchi & Saatchi: Hindquarters (still)

Share Article

Further Info

About the Author

Rebecca Fulleylove

Rebecca Fulleylove is a freelance writer and editor specialising in art, design and culture. She is also senior writer at Creative Review, having previously worked at Elephant, Google Arts & Culture, and It’s Nice That.

It's Nice That Newsletters

Fancy a bit of It's Nice That in your inbox? Sign up to our newsletters and we'll keep you in the loop with everything good going on in the creative world.