Sawdust has created a new masthead design and icon for tech publication Wired UK. The designs are used across social media channels, and work alongside, rather than instead of, the incumbent Wired logo.
“We approached our friends at Sawdust as we were looking to run the word ‘Wired’ or a W without necessarily using the logo,” says Wired creative director Andrew Diprose.
“This piece didn’t have to have the same legibility as our masthead does, rather it was to sit as an image in a place where some might run an photo or logo, such as on social media ‘buttons.’ We were looking for the word as an image, with the same modern, clever and aesthetic values as Wired has as a brand.”
- “It's not overly-shiny ‘render porn’ — it's got soul”: Margot Bowman on her new film for River Island
- Vogue interior photographer François Halard’s personal polaroids
- Nora Sturges’ clean and simple paintings using the unusual medium of eggs
- “A small Japanese photographer is on the same page of great photographers!”: Piczo joins WeFolk
- Illustrator Rob Flowers shares his treasure trove of books
- My First: Colophon and Sophie Mayanne talk about the themes of their book, Twenty-Two
- Photographer Trent Davis Bailey documents rural American community The North Fork
- Mr Bingo’s Valentine’s cards for single people
- Leipzig-based graphic designer Anja Kaiser takes us through her portfolio
- Why creative education for advertising is stuck in the dark ages
- Japanese graphic designer Ryu Mieno creates type-heavy works fizzing with energy
- Graphic artist Patrick Thomas’ found poster collages