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Heineken LDF 2014

As the design world descended on the UK for the London Design Festival in 2014, we partnered with Heineken® to create content around their innovative pop-up lounge bar, which was created by 20 designers from around the world.

Heineken® has a history of eye-catching projects that reimagine how social and cultural spaces might operate – an ideal subject for the It’s Nice That audience. Alongside four articles written on the site, we also helped them promote their “Iconic Design Challenge”: a competition offering emerging designers the chance to rethink the notion of a bar and turn their “social design” visions into reality.

This support helped attract visitors and influencers to the Heineken® site during one of the design world’s busiest periods.