Since the end of 2014 we have worked with The Jameson Works to help promote their collaborations with creatives, firstly between animator Mattis Dovier and the Wild Beasts and then the Galvin Brothers. The relationship began when Wild Beasts saw a post we wrote on Mattis back in the summer and like us they were blown away by his GIF-making genius so they approached him to create a GIF graphic novel to accompany a couple of unreleased Wild Beasts’ songs.
To mark these exciting creative crossovers, we’ve run online editorial promoting the collaboration and hosted informal events in front of an intimate audience of It’s Nice That readers.
Last time we met the Galvin Brothers, we were driving around the Yorkshire countryside where they apparently knew everybody, and the pair was just gearing up to create a range of designs for “whiskey drinkers.” The project was a part of The Jameson Works, a community for makers which sees the whiskey brand work with creatives on different projects, each one focusing on the process of how they make what they make. In this case, it was a range of furniture for a bar that would best suit drinking whiskey.
Graphic designer-turned furniture designer Matthew Galvin is, as we discovered last month, a really nice bloke, and one with a thing or two to say about branding. Together with his brother, he is Galvin Brothers, the furniture company with an “honest to goodness ethos” that knows how key graphic touch points are to any successful business. The pair was recently snagged by The Jameson Works to transform a London bar into one best suited for sipping on whiskey, working to the brief “Form and Function.”
Driving through the Yorkshire countryside in a big, silver, Galvin Brothers van, it’s clear as the country air that this is a company that’s resolutely tied to its roots in the small town of Beverley, near Hull. Co-founder Matthew Galvin, who’s behind the wheel, seems to know everyone: he waves at a man walking his dog, who it turns out has worked with the brothers on a few bits and bobs, he points out his mum’s old house on a gorgeous chocolate box street, and we spend an hour or so in the beautiful Galvin Brothers shop, manned by the lovely lady herself. Perhaps it’s a northern thing, this sense of everyone mucking in, community and friendliness; perhaps it’s because Matt’s just a really nice bloke. Either way, it’s surely these qualities that have helped see the company take its place as one of the most sought after and respected UK furniture brands in only two years.
Wild Beasts frontman Hayden Thorpe vividly remembers coming across Mattis Dovier’s work. The band had been approached to take part in The Jameson Works, a project which focuses on how creativity happens and the insights and stories picked up along the way that are as much a part of the creative process as the final outcome. Searching for some reference material, Hayden came onto It’s Nice That and saw this post of Mattis’ GIFs. “It was pretty confrontational,” he remembers. “You could see Mattis’ hand behind the work and that reflects the way we now work too.”
When we post work on It’s Nice That we don’t really know what that can lead to, but it’s always terrific to hear that creative collaborations have sprung from an article on the site. It’s even more terrific to hear of a coming together like this between Wild Beasts and animator and illustrator Mattis Dovier as part of The Jameson Works.