Since the spring of 2014, we have worked with the London Graphic Centre to work on an ongoing in-store project to showcase how its wares can help creatives realise their artistic potential.
For the London Graphic Centre billboard, we commission a brilliant creative to produce an image responding to a particular theme. For the first iteration Jean Jullien produced a superb meditation on the public pressures of making creative work, and since we have unveiled tremendous themed offerings from Jack Hudson, Toni Halonen, 44flavours, Clay Hickson and Martin Groch.
Christmas and great image-making aren’t always the most comfortable of bedfellows, as many a ClipArt elf and twee, baubled scene will illustrate. To make something brilliant but also festive, it seems wise to look a little outside the gift-wrapped box, which is exactly what illustrator Martin Groch has done with his brilliant billboard for the London Graphic Centre.
Another autumn, another troop of students trudging back to their studies. But as London Graphic Centre’s annual billboard commissions prove, if you go to art school, the return isn’t the dreaded shiny shoes, new pencil case furore of Year 9, it’s a rather celebratory thing.
In just a few weeks now the class of 2015 will graduate from art schools across the country – nay the world. For four years (at least) they’ve been honing their craft and developing their skills in the supportive student environment, but come the summer they’ll be leaving to make their own way in the creative world. It’s an exciting time for sure but it can also be quite intimidating with pressures and challenges as well as opportunities and new chapters.
Finnish artist and illustrator Toni Halonen is very much in demand. Whether it’s brands like Kenzo and Nokia, magazines like Trendi and Bloomberg Businessweek or institutions like the Design Museum Finland, clients are queuing up for a dose of his bright bold imagery. So we were super-excited when he agreed to create the latest artwork for our London Graphic Centre billboard project and even more thrilled when we saw his final image for the Covent Garden store.
When it came to designing the second billboard for our ongoing partnership with London Graphic Centre, Jack Hudson seemed the obvious choice. Ever since we came across his work four years ago and swiftly swept him up into our Graduates class of 2010, we’ve watched with awe as Jack’s career has gone from strength to strength. He has a supreme ability to make communicative images still steeped in charm and personality, and so we knew he would rise to the challenge of our broad “back to school brief.”
When the London Graphic Centre asked us to commission the first creative to take over our new joint billboard project, Jean Jullien seemed an obvious choice. The massively talented illustrator has the perfect mix of technical skill and sly, funny ideas for us to let him loose on this exciting new showcase.