Words Words Words

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Words Words Words
Selfridges
January – March 2012

In early 2012 It’s Nice That was honoured to work with iconic central London department store Selfridges on their Words Words Words season.

For the showpiece corner window of Oxford Street and Orchard Street, we collaborated with interactive designer Stewdio to create The Word-A-Coaster – a playful fortune telling machine. The 14 foot high hand-built wooden rollercoaster (constructed by model makers Atom) was surrounded by a sea of 30,000 brightly coloured balls filled with 30,000 unique fortunes that could be picked up in store for free. Inside the balls, shoppers found a small card emblazoned with a uniquely numbered adjective, generated by a clever computer programme that gave each individual their own personal, playful prediction for 2012.

To complement the corner window, we worked with three of our favourite designers, challenging them to create a physical interpretation of the word WORDS. The tremendous results ranged from artist Ben Long’s beautifully constructed scaffold structure, to designer Chrissie Macdonald’s superb oversized objects and surface designer Giles Miller’s intricate cardboard creations.