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Feed. Our rules for creating compelling interaction.
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One of the many constructions I discover in the morning, I sleep walk and make stuff while asleep, my nighttime persona is called Dave.
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Identity and pack design for my sausages done with ‘The Partners’
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‘Four Seasons’ Interactive exhibit for the restaurant ‘Roast’
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‘The Grand Tour’ for the National gallery designed in collaboration with ‘The Partners’ the streets of Soho became a gallery.
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Bob the lamp, Bob reads the news from the web and moves up if it’s good news or stays down if the BBC is reporting bad news.
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The Digital Snow globe, a modern intelligent version. You shake it and it displays the current weather from 8 cities around the world.
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Motoglyph for Motorola, the original digital spray can.
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The Digital Aquarium. 150 phones were hung in the tank, when a number was dialed each one lit up in sequence and played a sound.
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Collaboration with dance chorographer; Shobana Jeyasingh. An interactive backdrop that responded to the dancers movements.
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Daljit Singh
Guest Posting 19 - 22 October 2009
Daljit Singh is the multi award winning creative director and founder of Digit, one of the world’s longest established digital agencies, Digit is not just Daljit but has been over 200 people in the last 14 years who have all been responsible for the great work. His creative philosophy has been based around the idea of simple human interaction, connecting people using technology. He also works with a set of interactive principles known as ‘Feed’ that articulates the art and science of interaction. Daljit speaks regularly on these subjects for creative industry events and often bores people in pubs on these topics.
As founder and Exec creative director Daljit has built relationships with the Design Museum, Institute of Contemporary Arts, BAFTA and the Royal College of Arts.
Daljit has recently been invited to join ‘International Academy of Digital Arts & Sciences ’ and was featured in The FT’s Top Creative 50 minds for two consecutive years and has recently launched his own brand of Indian sausages called ‘Mr Singh’s Bangras’.
What have you got planned this week?
Meet lots of friends I have not seen in ages. Last week was hell but I did go to Buck Palace for the Prince Philip Designers Prize on Thursday and on Monday I
was in Devon seeing a man about some pigs!
What do your parents think you do?
My parents have no idea; I have tried to explain on many occasions in the last 15 years, about 4 years ago I settled for “our son does something with computers, and he can draw”
Who do you look like?
A Buddhist monk.
What’s your favourite sense?
Hearing – it’s an art form if you can master it.
Tell us something people don’t know about you…
I was rescued by an Australian Student who lived on my street in London when I was 9 from my burning house.
Did your education count?
Oh yes, in so many ways. I learned how to draw and look at things. So many people find it difficult to see things and listen. Education gave me a wonderful opportunity to train these important skills.
What word can’t you spell?
I can now but when I was younger I had real problems with ‘Friend’
Tell us a good fact
Delia Smith made the cake on the cover of Rolling Stones ‘Let it Bleed’ album.
What’s Next?
I am writing a play with my friend Andrew Shoben, I am making a pixel, I am writing a book, and I am taking a holiday.
What’’s your ‘Plan B’?
To teach and get more involved in education
Guest Posts
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Greyworld
- Guest posted by Daljit Singh 19 October 2009
Railings plays on the simple pleasure of picking up a stick and running it along a set of railings to make a lovely “clack-clack-clack” sound. Greyworld tuned the railings so that when you ran a stick along them they played “the Girl from Ipanema.” I love this piece of work it’s so simple and makes anyone you tell about it smile even if they never see it, genius.
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Corrie White
- Guest posted by Daljit Singh 20 October 2009
This was a link sent to me by a friend and can be found at designbeep.com. The images are truly amazing and at a macro level begin to take on very strange shapes. Some look bizarrely like contraceptive devices and others seem quite frog like. Its amazing what you can find in such small moments of time.
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The Backdrop at The Mass Games in North Korea
- Guest posted by Daljit Singh 21 October 2009
In 2006 I visited North Korea on holiday, yes this may seem odd and one certainly does not visit this country for the food or nightlife. The trip was solely planned to see ‘The Mass Games’ which happens to be the single biggest gymnastics/performance event in the world. My visit was timed to see the ‘Arirang Festival’ (Korean name) and specifically the ‘backdrop’ which is composed of about 75,000 kids who sit on the opposite side of the stadium they create amazing animations by opening and closing pages of books they are holding to single colored pages. The overall effect is truly unbelievable and without a doubt the most incredible thing I have ever witnessed.
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LP Cover Lover
- Guest posted by Daljit Singh 22 October 2009
This is just really really funny and will supply you with enough material, for talks, presentations, birthday cards, badges, for the rest of your life. They even have a ‘Voodoo and Magic’ section, totally insane.



