Sunday 14 March 2010

Inventory

Guest Posting 1 November 2007 - 19 June 2009

Inventory Studio was founded in January 2008 by Robert Boon and David Lane.
Their portfolio includes book design, record covers, exhibition graphics, branding and identity, editorial design, packaging, website design, advertising and occasional bursts of helium karaoke.

What have you got planned this week?

D: Going to be in the studio working on various projects, going to some shows and the Gossip new album launch, oh and watching cricket a lot.
R: It’s a busy week for us in the studio, we have projects starting, in development and due for sign off. I’m also visiting a friend’s exhibition and customizing some shoes for Basement Jaxx.

What do your parents think you do?

D: I think they both know what i do.
R: They used to think that I made artworks and now they understand the importance, and extent, of the restrictions in client briefs.

Who do you look like?

D: Roman Abramovich apparently.
R: Most recently I’ve been told Mark Ronson.

What’s your favourite sense?

D: Common, tried to avoid the pun but walked straight in to the trap, sorry.
R: Probably hearing. On receiving a compliment on his illustration a friend once said, “Yeah thanks, but we still ain’t in a band”.

Tell us something people don’t know about you…

D: I like to listen to the shipping forecast before going to sleep.
R: I passed a Mensa entry exam at 15. I’ve cut my own hair since I was 17.

Did your education count?

D: Yes very much so but for me it was about the people I met and what I learnt from them rather than the qualifications i received.
R: Of course. I enjoy learning and really think there’s something to learn from everyone. Other people are a fantastic source of knowledge as they can not only tell you facts but also their opinions/interpretations and for me (especially as a designer) perception is more important than truth.

What word can’t you spell?

D: I would love to only spell one word wrong but unfortunately i spell hundreds wrong.
R: Phonetics/noises are always tricky.

Tell us a good fact

D: The average person laughs 10 times a day, which dosen’t seem very much to me.
R: Earth is the only planet not named after a god. Make of that what you will.

What’s Next?

D: Carry on with the studio for a while then move away somewhere I can spend all day making dinner and then spend the evening eating it.
R: Moving house, building the studio and updating my 5yr plan.

What’’s your ‘Plan B’?

D: I don’t normally make plan B’s. If plan A fails, I just have a little sulk and then get on and form a new one.
R: There isn’t one. Having a Plan B suggests that we couldn’t recover from a set back and as Darwin said “It is not the strongest of the species that survives, nor the most intelligent that survives. It is the one that is the most adaptable to change.”

www.inventorystudio.co.uk

Guest Posts

  • Syntheastwood

    Synth Eastwood

    Synth Eastwood is a bi-monthly brief for designers, illustrators, musicians and film makers which culminates in an evening of live music and display of all submitted work. There’s a real nice collaborative vibe here and hopefully it’ll continue to grow.

    www.syntheastwood.com

  • Multistorey

    Multistorey

    Multistorey is the studio of Harry and Rhonda, its also the studio where me and Rob used to work and where we first met. We learnt a lot from them and had a lot of fun. They have a really inspiring portfolio of work and a fantastic design ethos. Harry also runs a bespoke tailoring company and Rhonda is about to open a boutique and gallery in central London — nice!

    www.multistorey.net

  • Gossip_jealous-girls

    Ollie Evans

    Ollie Evans is one of the many great directors signed to Partizan and a good friend of mine. He has directed amazing videos for two of the bands we have produced record sleeves for, the Gossip and the Noisettes. He started out as an Art Director and the styling and concept design really stands out in his promos. He also has a fine collection of Old Skool Brummie Garage — Nice!

    www.partizan.com

  • Inventory

    Kandle

    We’ve known Kandle since college and they animated our bespoke typeface for the Super Furry Animals documentary we recently directed. Most recently they’ve been working with a team to animate iconic record sleeves for 2ManyDJs to mix live during their current tour. We think the results are stunning, and after witnessing the audience at the recent gig at the Brixton Academy, awe stricken doesn’t seem to do it justice. Here’s the YouTube link for the video pictured.

    www.kandledesign.com

  • Ziad-ghanem_its-nice-that

    Ziad Ghanem

    Ziad Ghanem is a great friend, is multi talented and has a beautiful way of looking at the world. He gave me one of my first big jobs (a party at the Versace mansion in Miami) and shows a real faith in people’s creativity and potential.

    Pictured is a shot of Luke Worrall taken from Ziad’s A/W 2008 couture collection. As well as his couture line and junior line Maiden Britain, Ziad is also the Creative Consultant for Drama Magazine which was the world’s first fashion and performance magazine available exclusively on the iphone – www.drama-magazine.com

    www.ziadghanem.co.uk

  • Trajanalphabet_5535

    Edward Johnson Foundation

    We were going to post up the Phallic logo awards as our final post but we thought it was a bit low brow, so to balance this out were also going to send you in the direction of the Edward Johnson Foundation. It is dedicated to the promotion of public awareness of calligraphy and many other lettering disciplines including modern typeface design. Based in Ditchling, Sussex the birthplace of the modern revival of calligraphy and the home of both Edward Johnson and Eric Gill, the Foundation is working towards the establishment of a permanent centre for learning, research and education in the lettering arts.

    www.ejf.org.uk

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