Founded in 2004, YES is an independent commercial art studio based in London. The work of Simon Earith and James Musgrave, the pair also work alongside various collaborators and associates. YES believe every project should have a unique character and language defined by collaboration, research and development. “We use craft, design and technology to make distinctive work with a strong sense of purpose and identity”.

It all makes sense when you think about it, but that doesn’t deter from the high caliber of work that is consistent throughout YES’ portfolio.

What have you got planned this week?

S: Work-wise we’re continuing with the Warp20 branding which we’ve done in collaboration with Dan Holdsworth. We’re also working on a number of books that are in various stages of production, an identity project, and a website for photographer Jonathan de Villiers. At the end of the week I’m going to Hay-on Wye in Wales to have a rest and look around some bookshops.
J: I need get to the bottom of a very long to-do list before I head off to Japan.

What do your parents think you do?

S: My Dad’s a design and technology teacher so they’ve got a pretty good idea.
J: Something to do with using Photoshop.

Who do you look like?

S: I don’t know if I look like anyone in particular, but I have been told I look like a bear.
J: Apparently Toby Maguire or Matthew Perry, I can’t really see the resemblance.

What’s your favourite sense?

S: Is escapism a sense?
J: Floating

Tell us something people don’t know about you…

S: I once had a conversation about cheese with the actor Billy Zane.
J: I’m a qualified canoeist

Did your education count?

S: Absolutely, it always counts for more if you don’t treat it as a passive experience.
J: I’ve always been a firm believer in self-teaching. The great thing about going to art college is the opportunity to do pretty much what you want for 3 years.

What word can’t you spell?

S: Antidisestablishmentareanism
J: I used to have problems spelling dictionary.com, this is not a joke.

Tell us a good fact

S: ‘A man, a plan, a canal — Panama’ reads the same both ways
J: A Paternoster is an continuously moving elevator

What’s Next?

S: Hopefully more good work for nice people and plenty of bike riding in between.
J: Fusion power.

What’’s your ‘Plan B’?

S: Have a serious chat with Plan A and find out what its problem is.
J: Quietly panic.

www.yesstudio.co.uk