A breathtaking recent project from future-forward thinking Pitch Studios has caught our eye and captured our mood. Back in May, the Australia-based studio collaborated with New York artist Matthew Keff and Melbourne music producer Lewis Cancut to create a mesmerising, immersive digital experience, Mood Machine, exploring the emotions induced by modern technologies.
Initially meant to be browser-based, Pitch Studios decided to take its project to the next level. As a studio that encourages progressive thinking, and who long to bring "digital work into physical spaces,” it decided to showcase this piece in a new light, creating an additional functionality through virtual reality. “As humans we’re constantly trying to uncover how we feel on an emotional level about technology,” Christie Morgan, Pitch Studios’ founder tells It’s Nice That. Mood Machine “is a visual representation of these moods.”
Debuting live in LA’s Standard Vision HQ for one night only, Mood Machine took shape. It used four videos, each aiming to conjure up a different response in the viewer and it’s this alternate, unique reaction to each artwork that we believe makes the project so compelling. Visitors were able to interact with the artworks, with live feeds projected onto the wall alongside stunning video captures. One person may find one world exciting and awe-inspiring, while another might find it haunting or threatening. As Christie points out, it is about “what give you energy."Mood Machine is an entirely personal experience; it is tailored to the viewer. Through using VR, it becomes fully immersive, with the viewer actually placed inside the artwork, able to transform it as they desire. This gives the project exciting potential not seen with other art-forms. Even when viewed on screen, each world, with its mesmerising sounds and shapes invokes a strong emotional response.
Pitch Studios are all about "experimentation and play”, and this can be observed in the worlds they create in Mood Machine. From a romantic floral landscape to a calm underwater scene and an ominous but energetic view of the galaxy, a particular favourite of ours was the world of happy, vibrant, transforming daubs. These seem synonymous to blood cells: a scene perhaps representative of how emotions would be viewed when magnified. When viewing it, it seems as if you’ve stepped inside the body, shrunk and swirling in a world of chemicals, which explode into colourful fireworks as you reach out and touch.
Using innovative and new technologies, Pitch Studios are carving themselves a unique position in a new form of creativity. Highlighting the potentialities of tech, Mood Machine emphasises how art does not always have to be about viewing, the spectator can get involved. Aiming to showcase this project in galleries and art festivals, Pitch Studios are embracing an internet age, creating positive possibilities that inspire every creative.
You can play their interactive experience here.
- Have an ogle at Sein Koo’s marker pen illustrations of all things food-related
- Albert magazine's analytical yet colourful design proves how “knowledge can also have sex appeal”
- Typeface Ciao communicates auditive intonations of the spoken word
- Photography duo Luke & Nik talk us through the inspirations for their analogue manipulation
- Filmmaker and writer Pedro Neves Marques merges biopolitics with sexual politics
- Dinamo's Fabian Hard on exploring new technology with typography
- True's sixth issue thoughtfully showcases emerging and established photographers
- It’s cheese but not as you know it: ManvsMachine’s TV ads for Castello
- Jon Gray on designing book covers for Zadie Smith, Sally Rooney and other literary giants
- WeTransfer tell users to "Please Leave" in new short film
- Graphic Fest has all you need to know about visual identities for festivals and fairs
- Master one style or stay versatile? Illustrators discuss the pros and cons