There are numerous reasons why photographer Alex Prager has gained such success and adoration, but one standout factor is her ability to make viewers see the world for its busy but dressed-up glory. She does so by setting a scene, something similar to daily life but eerily unfamiliar. The photographer creates sets to do this, but it’s a set you’d unknowingly walk past, a bus stop or a cinema crowd cast full of friends, family and the famous. It’s this mix of the real and the staged that’s seen curators at the world’s largest galleries fall for Alex, alongside the rest of us. You can’t help but stop and stare at an image by Alex Prager.
Art and design schools everywhere preach the importance of failure. Tutors encourage students to let go of any preconceptions of what their work should be and, instead, try everything under the sun, using their mistakes as a means to learn. James Dyson famously made his way through over 5,000 prototypes before discovering the solution for the modern-day hoover, for example. Creativity and the generation of new ideas seem to go hand-in-hand with making mistakes, with the best ideas the result of learning from one.