The first issue of Barcelona-based design and communication studio Clase’s biannual magazine, Park, was recently released with the title Copy Park looking at the concept of the copy in subjects like surgery, recipes, artificial intelligence, art and architecture. With writing about the identical look of sports centres in Castilla La Mancha, painting your own David Hockney and a visual exploration of Flamenco lyrics, the magazine takes its name from, well, parks.
“Parks play a significant role in our societies. People have always perceived parks as a place to evade reality, gather, play, hide, think, run, have sex, spy on others, wander around, write, conspire, protest, murder, plant and breathe,” the studio tells It’s Nice That. “The name of Park also has something to do with the studio name, Clase, being a generic name of a specific place where humans do certain things,” the studio continues.
Clase comes from an amalgamation of the founder’s name, Barcelona design veteran Claret Serrahima, that also means classroom in Spanish. “The idea of Park came after two years of developing another in-house project, the Tips of the Week. We found out that there were some topics that were appearing here and there, like the copy, so we wanted to explore them in a deeper way and a collaborative printed magazine was a nice tool to do it,” the studio explains.
Clase itself was founded in 2001, when Claret wanted to turn his focus to a small studio to work with institutions in the cultural field. “One of our characteristics is that all of us develop other interests besides our profession, being musicians, editors and teachers among other things,” the studio states. “We believe that formal solutions must follow a strong concept that clings to the reality of the project and its context. In order to accomplish that, we always begin with a deep immersion in the reality of the project: its peculiarities, its context, its needs.”
Returning to the first issue of Park, the studio tells us a little about how the magazine was designed. For instance, the visual language of a blueprint, a technical recipe for reproduction related to the issue’s theme of copy, is the common thread that runs throughout the magazine, which frequently features Pantone Process Blue. Each article is also laid out according to its content. “In the article about Chinese copy, for example, the look of Asian newspapers was taken as a reference,” the studio mentions. “In the same direction, the article about kids imitating adults is presented as short sequences, helping the reader to understand how the movements of the models assimilate.”
“Park presents the curious, the playful and the occasionally esoteric insights of contributors,” the studio explains. This thoughtfully designed magazine, full of the niche and bold interests that the studio looks for in its creative projects, also features a reversible folded poster that serves as its cover.
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