Ahead of this summer’s sporting spectacular, most would have assumed the Paralympics would play second fiddle to the Olympics. That they didn’t is down in no small part to Channel 4’s extraordinarily successful way of repositioning the Paralympics based around the Meet the Superhumans campaign. Billing the achievements of disabled athletes as something over and above their able-bodied counterparts, it captured the public’s imagination and seems to have irrevocably changed attitudes to disability in the UK.
Dan Brooke is Channel 4’s head of marketing and communications and we are delighted that he will join us at In Progress to outline how the channel came up with and implemented such a successful, important strategy. His background in advertising with brands like Coca Cola and American Express led to a career in television taking in significant launches for the likes of Paramount Comedy and E4, so Dan is well-placed to give a unique insight into how the different creative threads came together to form one of the defining campaigns of 2012.
The full programme and last few tickets for In Progress can be found here inprogress2012.eventbrite.com
In Progress is kindly supported by Lowdi the portable wireless speaker. Thanks also to the lovely folk at KeepCups and Icon Printing for throwing together some great goodies for all In Progress attendees.
- LuckyMe’s Lunice film for Apple Music is a theatrical trip through 90s hip hop videos
- Printed Pages AW17 is now available for pre-order – with exclusive prints, a party and more!
- Tatiana Ermolaeva's coherent “but not too slick” work for the Strelka Bar
- BBC’s David Bailey’s must watch talk for font fanatics from Nicer Tuesdays
- Shin Morae translates her memories into pastel illustrations
- Sarah Meyohas combines virtual reality, 10,000 roses and artificial intelligence in Cloud of Petals
- Peter Funch has photographed the same people on the same street for nine years
- DBLG and Animade’s cheeky stop-motion animation uses human skin and 3D stamps
- “It needed to be functional, a workhorse”: Arket’s in-house team on its brand identity
- Get to know the fluid work of graphic designer, Steffen Hotel
- Fukt magazine presents the erotic drawings of David Shrigley, Tracy Emin and many more
- Poster Girls, an exhibition of 150 female graphic designers opens at London Transport Museum