Last year FOAM’s uber-creative 3D horse posters for Dry The River were a massive hit and one of the most innovative music marketing campaigns we were lucky enough to see. Now to mark the release of the band’s album Shallow Bed Phil Clandillon and Steve Milbourne have come up with another boundary-pushing PR stunt, creating 12 posters at which passers-by can listen to a track through a tin can telephone. They are going up today around east London and it will be interesting to see if these maverick masters can recreate last year’s success with a project that both stands out in and slyly ridicules the digital music era.
The posters have compact low power circuits hidden inside and should last a few days, depending on the number of times the songs are played.
Four of them will be in Rough Trade East, Protein by DunneFrankowski, the Idea Generation Gallery and Old Shoreditch Station while you can follow the band’s Twitter http://twitter.com/#!/drytheriver to find out where and when the rest go up.
- Ivana Bobic on exploring tactility in film, and how to make slow-mo jelly boobs
- The history of the hotel Venets: a 22-storey metaphor for Soviet utopia
- The Papier Machine collection of DIY electronic paper toys reinvents the activity book
- Brie Moreno's back with more felt tip-filled, curvy illustrations
- Meet Monkey Type, an international collective bananas about fonts
- Arielle Bobb-Willis’ colour-packed portfolio is the photographic equivalent of a SAD lamp
- Pee on this Ikea print ad, and if you’re pregnant, you get a crib half price
- Coca-Cola reveals custom typeface, TCCC Unity, inspired by its modernist heritage
- Muji to open “anti-gorgeous, anti-cheap” hotels in China and Japan
- The rebrand for Russia’s tourist board uses Suprematist geometry laid out as a map
- The Guardian unveils redesign across print and online
- A first look at Uber and NASA's new flying vehicle