Ghazaal Vojdani on the importance of collaboration and the future of her studio

Based out of Brooklyn, Studio Ghazaal Vojdani is a graphic design and art direction practice specialising in the cultural sector. The eponymous founder of the studio says her focuses are “educational institutions, independent galleries, editors, curators, designers and artists internationally.” Already wide in her client list, some recent collaborations have seen Ghazaal also expand her creative remit, working across exhibition design and visual identities.

Speaking on her other projects, Ghazaal explains that her recent work for When Legacies Become Debts, an exhibition at the Mosaic Rooms in London, saw her “contemplating the personal and collective forms of reliance and liability experienced between two generations of artists and writers in the Iranian context.” For this, she produced a small publication, a poster and wall hangings using the same typefaces. Her other project, which is under wraps, for now, is an ongoing, year-long multi-phase visual identity that focuses on the life, work and legacy of a deceased writer by drawing links between their work and that of contemporary practitioners which we’ll keep our eyes peeled for.

With a focus on print design too, Ghazaal’s most recent book projects saw her design a collation of work by Iranian poet Forugh Farrokhzad. Originally printed in 1955, the artist says this was the first ever English edition of the publication. Inspired by poetry book covers from the 1960s, she drew the geometric Farsi typeface featured on the front herself. Published by Rhombus Press, she says this is an example of the long-lasting collaborations she aims to maintain with her clients (Ghazaal previously designed the visual identity for the publishers).

Lastly, Body Shop , published by Dashwood Books and Silent Face Projects, was a joint project made with photographer Farah Al-Qasimi and designer Ayham Ghraowi that “deals with Dubai’s decaying domestic and commercial spaces in tandem with the subject of personal beauty,” Ghazaal explains. “To reflect this, we applied some visual cues from high gloss tabloid magazines within the design of the book.”

Looking forward, Ghazaal says she continues to work with her longtime collaborators and is excited for the upcoming merge of her practice with that of art director, photographer and friend, Julia Andréone, in order to create a brand new studio. “More details on that soon,” she tells us.