Jokes could, technically, be made about the word “pure” making up part of Henrik’s name, but that’s fine, he doesn’t care. He’s probably photographing some babes in a Malibu hotel while we’re lurking about on the internet – no big deal. This man is incredible at photography, and it looks like he’s been contributing a little to those increasingly brilliant American Apparel shots we know so well. Argue as much as you want how easy it is to photograph beautiful girls, I’d like to see you get them into the exotic, fast-food infused situations and locations that Purienne does and make them take their clothes off.
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Liv joined It’s Nice That as an intern in 2011 and worked across online, print and events, and was latterly Features Editor before leaving in May 2015.