Joe Schlaud's cheeky Kama Sutra illustrations (NSFW)

Date
8 December 2016

While looking through the portfolio of illustrator and designer Joe Schlaud, one particular project stopped us in our tracks with its audacious absurdity. This cheeky little series of gifs illustrate the concept of combining “ancient Kama Sutra positions with mundane everyday activities,” says Joe. The illustrator’s sarcastic tone on the subject certainly had us chuckling.

When he’s not drawing couples up to no good (while simultaneously doing their houses chores) Joe works at Fuzzco, a creative agency in Charleston and Portland partnering clients with influential brand experiences. One project by Fuzzco is a Pretend Store, a real shop by collaborating “with people who inspire us to make things we love for the home, office and human”.

These risqué illustrations were completed as a series for the store, Joe explains: “I wanted the people within them to look as unsexual as possible. There was a lot of laughing creating these.” The subtle humour of Joe’s drawings and gifs is elevated by his illustrative style of drawing all the wobbly bits in a lighthearted pastel-coloured palette. When animated, the leisurely movements of the couples add another level of detail to his work.

A series of ten screenprinted cards of Joe’s illustrations are available online at Pretend Store.

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Joe Schlaud

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Joe Schlaud

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Joe Schlaud

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Joe Schlaud

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Joe Schlaud

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Joe Schlaud

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About the Author

Lucy Bourton

Lucy (she/her) is the senior editor at Insights, a research-driven department with It's Nice That. Get in contact with her for potential Insights collaborations or to discuss Insights' fortnightly column, POV. Lucy has been a part of the team at It's Nice That since 2016, first joining as a staff writer after graduating from Chelsea College of Art with a degree in Graphic Design Communication.

lb@itsnicethat.com

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