June Canedo is fast becoming one of our favourite rising photographers in the US, and her latest cowboy-themed editorial for Bon magazine – which spans a cool 20 pages – demonstrates just why.
The editorial, like the entire issue of the Swedish magazine, is themed Home. For June, this meant a trip back to America’s Deep South. On her Instagram account, June told her audience that she was “Grateful to Bon for letting me make art about home. Lord knows it ain’t easy for a brown, immigrant girl with no money to get out of the south. And to get able to go back and make art about it, that’s some shit.”
“Bon asked me to do a story about home, and since I am from the south I took the opportunity to return,” she explained to It’s Nice That. “There is no divide between my personal and my political so I am committed to incorporating my culture as well as my politics in my work.”
In the place of the bronze-skinned macho male cowboys which have littered the cowboy and western cinematic genre for as long as it has existed, June’s 2017 cowboys are as diverse as real life, depicting members of the Rappahannock and Ogunquit tribes, plus-size cowgirls, even an elderly woman raising her hat to the sky dressed in Calvin Klein and white stiletto heels. “We also cast this story through friends and family affirming the personal,” June says. “I made these images so that there is an example in the fashion community (or at least on Instagram) of what an honest cowboy/girl story looks like. Black and brown people built the South so it doesn’t make sense to me that society still associates white cowboys to that culture: just google ‘southern cowboy’.”
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