Max Guther's hyper-real Sims-like illustrations

Date
7 February 2017

German visual communicator Max Guther builds hyperreal, digital illustrations that recall a pang of nostalgia for those that played The Sims for hours on end.

Currently a communication design student at Mainz University of Applied Sciences, Max also completed a term as a guest of Eike König’s class at HFG Offenbach in 2014. This lead to a six month internship at Hort.

Max formulates sharp interiors with results that are unapologetically digital and futuristic. However, his appropriation of familiar textures are reminiscent of suburban homes – often using familiar tropes such as wooden flooring and boldly painted kitchen cupboards. Max builds each of his digital collages using photoshop and illustrator, arranging different elements to convey everyday situations and activities.

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Max Guther

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Max Guther

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Max Guther

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Max Guther

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Max Guther

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Max Guther

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Max Guther

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Max Guther

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Max Guther

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Max Guther

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About the Author

Lucy Bourton

Lucy (she/her) is the senior editor at Insights, a research-driven department with It's Nice That. Get in contact with her for potential Insights collaborations or to discuss Insights' fortnightly column, POV. Lucy has been a part of the team at It's Nice That since 2016, first joining as a staff writer after graduating from Chelsea College of Art with a degree in Graphic Design Communication.

lb@itsnicethat.com

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