MTV redesign sees channel showcase user and artist-generated work

Date
25 June 2015

MTV is launching a new “louder, shorter and hyper-visal” look and feel, incorporating user-generated content for the first time. The positioning has been reworded to “I am my MTV” from its former slogan “I want my MTV,” aiming to celebrate its audience and “bring new video art to audiences worldwide,” according to the brand. MTV says that the new design work was created in house, and it seems very much in the vein of the bright, brash and rather brilliant work of its senior vice president of visual storytelling and deputy editorial director (snappy!) Richard Turley.

The team worked with an agency called B-Reel Creative to form a solution where users can upload their own content through channels including Instagram and Vine, which can be seen on air within two hours of being submitted through Twitter using the #MTVbump hashtag. Selected artists working in video and music will also be showcased, with a lineup currently including Thomas de Rijk, Device, Johnny Woods and Eva Papamargariti. “This builds on MTV’s legacy of introducing its audience to video art, including early work from Keith Haring, Jean-Michel Basquiat, Spike Jonze, Kenny Scharf and Doug Aitken, as well as Andy Warhol’s 15 Minutes,” says the brand.

Above

MTV Branding collage

Above

MTV Branding

Share Article

About the Author

Emily Gosling

Emily joined It’s Nice That as Online Editor in the summer of 2014 after four years at Design Week. She is particularly interested in graphic design, branding and music. After working It's Nice That as both Online Editor and Deputy Editor, Emily left the company in 2016.

It's Nice That Newsletters

Fancy a bit of It's Nice That in your inbox? Sign up to our newsletters and we'll keep you in the loop with everything good going on in the creative world.