Executive producer at highly respected design agency ManvsMachine, Ellie Bailey, took us through the vast and hugely diverse campaign it put together for the recent Air Max Day, done completely in-house.
After being commissioned to celebrate 30 years of Air Max, the team wanted to embrace their more illustrative and graphic realm of design. “Of course we are known for our 3D work, but this was a great opportunity to flex our muscles. We couldn’t help but take a crack at the bubble type.” While running through the visuals, there was a clear “rebellious spirit” throughout and an abundance of eclectic visual experiments showcasing the different development stages. The end result bridges the 2D with 3D graphics, paying a creative homage to the Air Max revolution. “At the end of the day, the end product and process are all about creative chaos.”
- David Lane talks us through his art direction for Robyn's newly released record
- Friday Mixtape: Vanessa Carlton and Godflesh combine thanks to The Beautiful Meme
- Jenny Jiao Hsia's game designs are as delightfully weird as they are weirdly delightful
- Luke Boland communicates industrialisation through his expansive photographs
- Okuyama Taiki became interested in design while running a free bookshop in Tokyo
- Congo Tales offers an alternative to fear-based environmental messaging
- This is an article about Wieden+Kennedy’s clever ad campaign - No B.S
- Combining thoughtful design and big business: an interview with Made Thought
- Iceland’s Christmas advert banned from broadcast for being too political
- The Saul Bass Archive looks back on the trailblazer’s rare poster design
- Typeface Pickle-Standard both obeys and rejects the grid at the same time
- Cornelius de Bill Baboul's latest project is "like Baudelaire in the age of McDonalds"