Executive producer at highly respected design agency ManvsMachine, Ellie Bailey, took us through the vast and hugely diverse campaign it put together for the recent Air Max Day, done completely in-house.
After being commissioned to celebrate 30 years of Air Max, the team wanted to embrace their more illustrative and graphic realm of design. “Of course we are known for our 3D work, but this was a great opportunity to flex our muscles. We couldn’t help but take a crack at the bubble type.” While running through the visuals, there was a clear “rebellious spirit” throughout and an abundance of eclectic visual experiments showcasing the different development stages. The end result bridges the 2D with 3D graphics, paying a creative homage to the Air Max revolution. “At the end of the day, the end product and process are all about creative chaos.”
- Photographer Ellius Grace captures the ghostly churches of Ireland and the figures that haunt them
- William Farr’s floral sculptures are a celebration of ephemera and controlled chaos
- George Fletcher's typeface Hinault, inspired by 1980s cycling, is full of character and detail
- Ricardo Nagaoka's Eden Within Eden is a purgatorial portrait of Portland
- Remember the pre-stage nerves and backstage stress in Alexander Coggin's photos of children's theatre
- Books From the Future talk us through its workshop on disaster in contemporary culture
- Introducing The Graduates class of 2018!
- Graphic designers Dorothy comprehensively map out the history of club culture
- Meet Adelia Lim, a graphic designer not afraid to poke a little fun at the industry
- Can Yang's graphic design style is deep-rooted in her Chinese heritage
- New Zealander Luke Hoban designs websites that not only have form and function, but flair
- Jackson Joyce's melancholic illustrations inspired by childhood nostalgia