The term psychedelia translates as “soul-manifesting” – a quite lovely notion of aesthetic potential. Lovelier still is Sakuramadelica, an ongoing photography project from Takeshi Suga whose woozy chromatic shots of sakura – ornamental cherry blossoms – fill the screen with the saturated colours of summer and spring and all things good in the world.
The use of Sakura in art is age-old but Suga deliberately plays on focus to blur the line between the double exposures and in-camera colour-effects he employs, creating a quixotic haze in which the familiar blossoms that evoke such specifically sentimental feelings, are rendered with a new, dream-like unreality.
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