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The New Tradition Collection

From festive films and party games to our chosen tipple, we all have our traditions at Christmas. Aiming to shake it up in 2016, Bombay Sapphire commissioned designers and artists to rethink traditional decorations of the festive period. The New Tradition Collection invited each collaborator to recreate a Christmas product in an unconventional way, and includes a drink recipe by leading mixologists to accompany the design.