Looking up and seeing the hidden details in places others might not is a talent shared by each of our speakers from Nicer Tuesdays July. Spin, Kelly Anna, Peter Anderson and ManvsMachine took to the Oval Space stage to share their approach to projects, the workings of their studios and how this manifests in diverse ways. Here are a few learnings from the sunny evening.
A Corps Reviver is like hair of the dog
Tony Brook and Claudia Klat from graphic design studio Spin shared the ideas behind L’Heure du Cocktail, a contemporary reinterpretation of the 1920s book, for Parisian publisher Corps Reviver. “A Corps Reviver is a cocktail that saves your ass the morning after, when you’re really hungover,” explained Tony. The book is essentially an illustrated hour-by-hour guide of what to drink throughout the day, so the design is intended to show the passage of time, using gradated paper stock and a cover illustration using ink and the bottom of a bottle that alludes to a clock. “I’m not sure if splodges of ink really count as illustration,” Tony joked, “but there they are.”
Look up, and technique will follow
Illustrator and print designer Kelly Anna told the beautiful story of how her dad, a painter, and her family of ballroom dancers, inspired her career. “I used to sit and watch the dancing and study the figures and movement. One thing my dad always taught me is look up, and technique will come from studying your subject.” She then went on to live-illustrate London Fashion Week shows, and her figurative illustration stemmed from there.
One bit of kit can inspire entirely different creative practice
Known for his iconic images of pop stars, photographer Peter Anderson treated the audience to a never-before-seen personal series using a Widelux camera. With a swivelling lens the camera takes in broad panoramas, a technique Peter has played with to create truly cinematic photographs of everything from drag racing to dogs and Mick Jagger. “If you use it conventionally with a tripod, everything’s in focus,” he explained. “But I couldn’t do that so it becomes distorted, which I kind of like. You can’t preempt anything, you have to just point and accept what happens. I always like the extra things in a photo that you can’t set up.”
Design can embrace rebellion, without patronising it
ManvsMachine’s executive producer Ellie Bailey took us through the vast ideation process for its Nike Air Max Day campaigns, showing how the eclectic visual experiments and developments became the final artworks. This year’s campaign, she revealed, began with strongly revolutionary imagery – which got canned in Autumn 2016 when “shit got real”. “You pursue that, you end up with a Kendall Jenner Pepsi ad,” she said, explaining its change of direction. The final work “seems like a visual overload but we embraced it,” she concluded, “and there’s still a rebellious spirit.”
Event Partner: Adobe
Designer. Photographer. Filmmaker. Dreamer. No matter who you are, there’s something for you in the latest release of Creative Cloud. Adobe is proud to sponsor Nicer Tuesdays 2017 and ready to show you what’s new.
Supported by: Park Communications
As one of London’s most respected printers, Park Communications is known for its care, attention to detail and high quality, which is why Printed Pages is among the titles it produces.
Drinks sponsor: Hop House 13
Thanks to Hop House 13 for providing the drinks!